Arboretum San Antonio Strategic and Business Planning

As a member of a multidisciplinary team led by Sasaki, HR&A developed a strategic business plan guiding the creation of Arboretum San Antonio, a new 200-acre immersive nature-based experience rooted in the city’s Southside. Our market analysis, strategic planning, and revenue modeling helped ASA establish organizational direction and financial sustainability for this transformative cultural amenity and helped inform Sasaki’s Master Planning process and programmatic decisions.

Creating a world-class arboretum from the ground up required more than landscape design; it demanded clear strategic vision and a sound financial foundation. HR&A facilitated two dynamic visioning workshops with the ASA Board to establish the organization’s vision, mission, and values based on a comprehensive market opportunities analysis. The resulting Strategic Plan provided a practical five-year roadmap covering staff hiring, funding strategies, and community collaborations.

 

Building on this foundation, our team examined diverse earned and contributed revenue streams alongside operational realities. This financial framework directly shaped the master plan concept and phasing strategies, ensuring ASA could deliver on its ambitious vision while maintaining fiscal health. The result positions San Antonio’s growing Southside community to gain a valuable cultural and educational resource built on solid strategic and financial ground.

 

Explore:

Arboretum San Antonio Comprehensive Plan

 

Press:

Sasaki Completes Master Plan for Arboretum San Antonio

 

Awards and Recognition:

Arboretum San Antonio honored with ASLA Colorado’s President’s Award of Excellence

 

 

 

 

San Antonio Center City Strategic Framework Implementation Plan

HR&A worked with Centro San Antonio and the City of San Antonio in 2011 to create a Strategic Framework Plan to transform Downtown San Antonio from a convention-focused district into a thriving residential community. The plan was officially adopted by both organizations and has generated over 8,000 new housing units. Following the successful “Decade of Downtown”, HR&A was re-engaged in 2024 to update the plan for the next decade of growth and investment.

As of the early 2000s, San Antonio’s downtown had long been defined by convention and tourism uses, but city leaders recognized the need for a more diverse, vibrant urban core to achieve their ambitious SA2020 goals. HR&A developed a comprehensive approach that began with extensive community engagement, including workshop sessions for over 500 residents and stakeholder outreach with senior City staff, the Mayor, and Council. Through this process, we recommended a “housing first” strategy as the keystone for downtown revitalization. Working in collaboration with local planning and design firm Alamo Architects, we conducted rigorous market analysis and physical site assessments to develop targeted recommendations for residential development, priority infrastructure investments, and neighborhood-specific building typologies that respected existing community character.

 

The Strategic Framework Plan became the driving agenda for Centro and the City when adopted in 2012. The Council immediately implemented one of the plan’s key recommendations—a clear, consistent incentive policy for downtown housing—which directly enabled the development of over 8,000 new residential units. HR&A continued supporting implementation through multiple related efforts, including developing a downtown retail strategy and attracting HEB’s new downtown grocery store that opened in 2015. We also supported planning for fixed-rail streetcar service and Hemisfair Park revitalization, completed a five-year market update to refine incentive policies, and developed an economic development strategy for the historically distressed Eastside to ensure citywide growth benefits all communities.

 

The 2024-25 update of the Framework Plan for Centro, the City of San Antonio, and Visit San Antonio is reviewing the progress made Downtown in expanding housing options and devising strategies to improve the public realm, support catalytic projects, and grow authentic local retail.

 

 

Explore:

2012 Center City Strategic Framework Plan

 

Press:

Consultant recommends assisting development of affordable housing in downtown San Antonio draft plan — San Antonio Express-News

Affordable housing incentives recommended for downtown — The Real Deal

After Floodgate, developer hopes to dig deeper into downtown housing — San Antonio Business Journal

Council supports developing new center city plan: ‘Every decade can be the Decade of Downtown’ — San Antonio Report

Amazon Housing Equity Fund

HR&A is supporting program design and implementation for Amazon’s Housing Equity Fund, a $2 billion commitment to preserve existing housing and create inclusive housing developments through below-market loans and grants to developers, public agencies, and minority-led organizations. HR&A led negotiation and underwriting efforts for over 9,000 new affordable homes in the Washington DC area and will continue to support Amazon with their additional commitment of $1.4 billion.  

HR&A Advisors has been working with Amazon since 2020 to help develop and implement the Amazon Housing Equity Fund, which was founded to help increase affordable housing opportunities in locations where Amazon has a significant presence. In cities like Washington D.C., Nashville, Austin, and Seattle, among others, we have helped Amazon address affordable housing shortages via subsidized loans, grants, and partnerships with local governments and nonprofits. Since helping design and then launch the program in January 2021, we have supported Amazon’s efforts to preserve 21,000+ homes and have underwritten and closed over $1B in housing transactions for the public sector and impact investors. A key tenant of the AHEF is also to provide access to capital for minority-led developers, resulting in 62% of these transactions supporting BIPOC-led developers.  

 

To develop a large-scale portfolio investment strategy for housing affordability, HR&A created an affordable housing finance summary of potential investment strategies, conducted a landscape analysis of peer investments in housing, worked with Amazon to refine investment goals and priorities, and developed a clear and concise financial framework to evaluate potential investment options. HR&A conducted an initial market scan in target geographies, assessed the housing need in those geographies to evaluate programmatic components, and conducted high-level financial analysis to test investment portfolio scenarios. 

 

After the first phase leveraging Amazon’s initial $2 billion investment to preserve 21,000+ homes and positively impact 46,000+ residents, Amazon committed an additional $1.4 billion for a second phase.  

 

Explore 

Check out the Amazon Housing Equity Fund’s website 

Learn about Amazon’s second round of $1.4 billion in funding 

2024 Amazon Housing Equity Fund Impact Report 

 

Press 

Q&A with Senthil Sankaran, Managing Principal, Amazon Housing Equity Fund — UrbanLand Magazine

Amazon Promised to Deliver Affordable Housing. How’s It Doing? — Bloomberg

Everything you need to know about Amazon’s Housing Equity Fund—a $3.6 billion commitment to help people access affordable housing — Amazon

Op-Ed: A Simple Housing Fix for Wake County —  INDYweek

Equitable Development Plan & Real Estate Impact Study for Harold Simmons Park

The Trinity Park Conservancy is proactively linking park investment with community development to address systemic inequities in the neighborhoods around the new Harold Simmons Park.

Challenge

In 2016, the Trinity Park Conservancy received a generous gift to facilitate the creation of a 200-acre park, the first of a chain of parks within the 11,000-acre Trinity River floodway. Harold Simmons Park will connect three distinct neighborhoods – Downtown Dallas, West Dallas, and Oak Cliff – a microcosm of Dallas’ extreme racial and income segregation. Development of the park is expected to catalyze real estate and neighborhood investment along the Trinity River. The Conservancy is committed to creating a park that faces the challenges head on of creating a stronger, more just city. To facilitate equitable development of the park and local neighborhoods, the Conservancy engaged HR&A to recommend implementable strategies to leverage the $150M park investment to benefit the diversity of neighboring communities and create a model for equitable park and infrastructure development.

Solution

HR&A created an Equitable Development Plan (EDP) that provides the Conservancy with a detailed toolkit of policies, advocacy efforts, initiatives, and partnerships to achieve the organization’s equitable development vision. First, HR&A conducted real estate market, demographic, and socioeconomic analysis to understand the neighborhood context and consulted with local stakeholders, community members, and national experts to identify core risk factors (e.g. displacement of existing residents, loss of cultural heritage, perpetuated racial and socioeconomic segregation) and opportunities to be addressed in the EDP.

By evaluating the successes and failures of past efforts and the unique context of Harold Simmons Park, HR&A developed an Equity Toolkit that provides discrete tactics to prevent involuntary displacement, facilitate the creation of opportunity neighborhoods, protect cultural heritage, promote wealth creating and community ownership, and establish equitable policies and practices within the Conservancy for park management and operations. Finally, HR&A prepared an action plan to guide implementation of the EDP, detailing roles and responsibilities for Conservancy, the City, and private partners. Implementation of the EDP will require adding responsibilities within the Conservancy and growing capacity among community and implementation partners, and actions today to position the project for success.

In addition to the EDP, HR&A conducted a real estate impact study for Harold Simmons Park. HR&A’s analysis projected that the $150 M park investment will generate approximately $3.5 B in net-new real estate value, and $1.2 B in net-new property tax revenues between 2020 and 2050. These projected values accounted for a reduced market value assuming tradeoffs are made between maximizing real estate value and uplifting equity, inclusion, and community development consistent with the EDP.

IMPACT

The Conservancy has begun implementation of the EDP, including advocacy for policy changes and internal capacity building. The plan will inform the organization’s forthcoming programming plan, public sector engagement, and investment strategy in advance of a groundbreaking in 2020 or 2021.

The Ion Innovation District Master Plan and Development Strategy

HR&A served as strategic partner and development advisor to Rice Management Company for The Ion and the broader 16-acre Ion District in Houston, overseeing real estate and programmatic development. This comprehensive advisory role has successfully transformed a former Sears building into a thriving innovation hub while laying the groundwork for a 3-5 million square foot mixed-use innovation district that fosters an inclusive tech ecosystem and creates equitable economic opportunities.

Beginning in 2018, HR&A led the selection of the planning and urban design team and oversaw the creation of a master plan that emphasized walkability, open space, and resilience. To catalyze the district, we managed the transformation of the former Sears building into The Ion, a 266,000-square-foot innovation hub now home to Microsoft, Chevron Technology Ventures, flexible workspaces, classrooms, event space, and minority-owned restaurants. HR&A guided the financial planning, tenant strategy, programming, branding, and community engagement to ensure that the building benefits its neighbors by fostering an inclusive, welcoming neighborhood and creating equitable economic opportunities. HR&A also supported Rice Management Company in negotiating a Community Benefits Agreement (CBA) with the City of Houston and in securing a development agreement with the Midtown Tax Increment Reinvestment Zone to fund essential infrastructure.

 

As the Ion District evolved, HR&A continued to advise on development strategy and partner selection for subsequent phases, while also underwriting Rice’s first affordable housing investment under the CBA. In collaboration with Rice Management Company and a broader consultant team, we helped shape a district that will reflect Houston’s diversity and position it as a national model for inclusive innovation. With early success, including the arrival of Greentown Labs and high-profile corporate tenants, the Ion District is poised for continued growth and long-term impact.

 

Explore:

Ion District: Houston’s Innovation Community

 

Press:

Welcome to Ion District, Houston’s innovation community

Microsoft signs on as tenant in The Ion innovation hub

Chevron signs on as first tenant in The Ion innovation hub

The Ion in Houston upgrades an art deco Sears into a tech-incubating cyborg

 

Awards and Recognition:

2024 Development of Distinction Awards

Buffalo Bayou East Investment Framework and Master Plan

HR&A worked with Buffalo Bayou Partnership to develop a comprehensive investment framework and master plan for Buffalo Bayou East, a 260-acre waterfront transformation extending Houston’s celebrated greenway network four miles east of Downtown. Our strategic planning work created the foundation for securing a historic $100 million catalyst gift from the Kinder Foundation, which will leverage an additional $210 million in public and philanthropic funding to support the first decade of development and operations.

The Buffalo Bayou Partnership sought to extend their success at the nationally recognized Buffalo Bayou Park eastward into Houston’s Second and Fifth Wards, communities that have been disconnected from their waterfront due to industrial use. HR&A created an Investment Framework Report that assessed existing conditions and established a clear vision based on principles of authenticity, connectivity, inclusiveness, and resilience. We identified specific open space and neighborhood redevelopment opportunities while developing long-term implementation strategies that would guide Buffalo Bayou Partnership’s eastward expansion and catalyze broader community revitalization.

 

 

HR&A then managed the competitive selection process that brought on Michael Van Valkenburgh Associates to lead a world-class master planning team. We guided the entire master planning process, leading analysis and strategy development across real estate, funding, community engagement, and implementation planning to ensure the final blueprint would be both visionary and achievable. The resulting master plan’s credibility and strategic foundation directly contributed to securing the Kinder Foundation’s transformative commitment, positioning Buffalo Bayou East to become Houston’s next signature urban green space while driving economic opportunity in historically underserved neighborhoods.

 

Explore:

A 10-Year Plan for Buffalo Bayou East

Press:

Buffalo Bayou Partnership Announces Kinder Foundation’s $100M Catalyst Gift to Accelerate Buffalo Bayou East Master Plan

What’s next for Buffalo Bayou? $10 million grant accelerates master plan’s 3 key projects

Awards and Recognition:

Buffalo Bayou East Master Plan Named Finalist in Urban Land Institute Houston Development of Distinction Awards

 

 

Economic Impact Analysis for the Expansion of Klyde Warren Park

The Woodall Rodgers Park Foundation used a detailed economic impact estimate to generate support and funding for the expansion of Klyde Warren Park.

CHALLENGE

Following the remarkable success of Klyde Warren Park, a 5.2-acre park spanning over the Woodall Rodgers Freeway, the Woodall Rodgers Park Foundation considered expanding the park by an additional block. This expansion would enhance value by improving park functionality, activating new development parcels, increasing connectivity with major venues in the city’s arts district, and creating opportunities for new attractions. To gain a clearer understanding of how the proposed improvements would affect the city, the foundation engaged HR&A to assess the potential economic and fiscal impact of these park improvements.

Solution

HR&A analyzed the incremental benefits of the park expansion in three district scenarios: (1) an economic baseline of the impact of the park since opening, (2) the future economic benefits of the current park without improvements, and (3) the future benefits of an enhanced park. The team assessed potential benefits in each scenario including – an increase in park-oriented real estate development, increased value of existing properties due to an enhanced park amenity, increased downtown tourism, and local spending and multiplier impacts of capital and operating investment.
 
HR&A estimated that the impact of park, at the time of the study, was $1.3B and the incremental value of the expansion would generate an additional $870 million in future economic impact.
 

Impact

The foundation used the findings from our reports to support outreach to potential funding and implementation partners for the project. In 2017, the Woodall Rodgers Foundation successfully secured $10 million in bond funding from the City of Dallas, $20 million from a private donor, and additional funds from the North Central Texas Council of Governments for the project.
 
In 2018, the park finalized a partnership with VisitDallas to create a new, best-in-class visitor center in the expanded park, which will solidify the park’s role as the central hub of Downtown Dallas’ visitor experience. Construction on the expansion is scheduled to begin in 2019.

Capacity Building for the National Disaster Resilience Competition

The National Disaster Resilience Competition institutionalized the practice of resilience in cities across the country.

CHALLENGE

To confront increasing physical vulnerability to the effects of climate change and decreasing public funding available for infrastructure and community development, the U.S. Department of Housing and Urban Development (HUD) and the Rockefeller Foundation partnered to transform resilience building policy and practice through the National Disaster Resilience Competition. In 2014, President Obama allocated $1 billion in HUD funding to competition winners, which were selected from places that suffered presidentially-declared disasters between 2011 and 2013.

Solution

HR&A supported the Rockefeller Foundation’s management of the program, providing technical support for 67 cities, states, and counties as each prepared competition submissions. This work ensured that the projects and programs would respond to a broad array of climate-related risk, and address social, economic and environmental challenges. HR&A also designed and delivered a capacity-building program for participants that provided individual technical support to teams to guide them through proposal development; regional “Resilience Academies” that brought together a network of experts to support teams in assessing risk and developing strategies and projects to address them; and tools and other resources to help interpret HUD guidance.
 

IMPACT

The competition enhanced local, state, and regional resilience techniques by offering resources and encouraging partnerships to amplify potential financial and social benefits activated by federal funds. In 2016, HUD announced the 13 winning cities, states, and counties of the $1 billion competition. Funded projects include state watershed, coastal protection, community flood grant, and public housing resilience pilot programs; and coastal wetland and rural river resilience efforts among other projects.
Following the awards, the Rockefeller Foundation engaged HR&A to incorporate workshop teachings into a permanent resilience curriculum, which was deployed across the world through the Global Resilience Academy.

Menil Collection Neighborhood Preservation and Development

Since 2012, HR&A has supported the Menil Collection in realizing its vision for a “neighborhood of art” in Houston’s urban core.

Founded by John and Dominique de Menil in the Montrose neighborhood of Houston, the 30-acre campus currently hosts four museum buildings that display modern exhibitions and select works from the Menil’s private collection of over 17,000 works of modern, contemporary, and African, Pacific Islands, and Pacific Northwest art, as well as two neighborhood parks.

HR&A was pleased to serve as a strategic advisor to the Menil Foundation to guide the organization through the development of a real estate and implementation strategy; provide solicitation and transaction support; and help secure economic development incentives from the City of Houston.  The Menil engaged HR&A at the onset of its planning effort for a fifth museum building – the Menil Drawing Institute – and a new adjoining park, to prepare for the mission, financial, and managerial implications of the expansion.

HR&A advised the Menil through a series of strategic decisions regarding the density, program and phasing of new real estate development on its campus, ultimately supporting the Menil through a real estate solicitation for the first phases of new development. HR&A also crafted a neighborhood property business plan that would ensure the restoration of the unique aesthetic form and fabric of the Menil neighborhood, which is characterized by dozens of historic Arts-and-Crafts style bungalows and a network of open spaces.

Images Courtesy of: The Menil Foundation

Economic Value Study of the Dallas Park System

The City of Dallas identified opportunities and secured new funding to maximize the economic value of its park system.

Challenge

The Dallas Parks and Recreation Department oversees one of the largest park systems in the nation, comprised of 382 parks and 145 miles of trails. This immense portfolio not only provides community benefits, but also revenue generation and value capture opportunities. With growing municipal budget constraints, the department engaged HR&A to develop detailed analysis on the financial return of its parks to advocate for park expansion as a viable economic development strategy.

Solution

HR&A assessed the incremental impact of the park system on real estate, tourism, environmental, and city-building. After reviewing factors attributing to spending and value – including visitation and increased real estate values – HR&A found that Dallas parks contribute a seven-to-one return on public investment, which is approximately $678 million to the local economy every year. However, after reviewing the system’s assets, operations, resources in relation to peer park systems, HR&A found that the Dallas spends almost 40% less per resident on operations and 45% less on capital improvements than its peers. Working with the City, HR&A helped identify key projects and investments that would maximize the value created by the City’s parks.
 

Impact

The Dallas Parks & Recreation Department used the study as a critical piece of its advocacy for a $262 million bond proposal. The request also generated support from local public and private entities that pledged an additional $150 million in matching funds. In 2017, the Dallas City Council added the proposal as a ballot proposition, which voters overwhelmingly approved.