Retail Planning

HR&A’s approach to retail development considers both community aspirations and private and public sector requirements.


HR&A has expertise not only in developing forward-thinking and creative retail tenanting strategies, but also in producing achievable and effective implementation programs unique to the economic and demographic composition of the area. HR&A has experience creating retail growth strategies across the nation, working for large and small public, private, institutional and non-profit clients.


Our retail work is led by Kate Coburn, who previously spent ten years as the Vice President for Retail Leasing and Marketing for 800,000 square feet at one of the most unique and celebrated mixed-use developments in the United States, the 18-building Rockefeller Center development in New York City.


HR&A develops and implements retail strategies for districts, corridors, neighborhoods, and proposed developments. We understand the power of leveraging retail within the context of its surroundings as a catalyst for economic vitality and new growth.

HR&A’s planning recommendations are firmly grounded in market reality. Our retail plans are market supportable, financially feasible, and reflect the requirements of local, regional and national retailers and restaurateurs, based on both quantitative and qualitative analysis. Our recommendations include near-term and long-term actions that are effective and practicable.


Our work creates a unique sense of place for retail and restaurants to thrive and have as an underpinning recommendations for parking and zoning regulations that encourage a clustering of uses, providing open space and programming special events and activities that bring a community together.


We excel at developing marketing plans and branding strategies that communicate new retail and tenanting opportunities to our clients, developers, and retailers, and engage in retail recruitment to create vibrant streetscapes and a new neighborhood complexion, which sets the stage for additional retail and economic development over time.



Image Courtesy: Urban Land Institute