Joint Development Program and Affordable Housing Policy Analysis
Through a comprehensive assessment and review of its existing programs, MARTA improved the effectiveness and strength of is TOD programs and affordable housing policies.
MARTA adopted guidelines to frame the agency’s approach to transit-oriented development (TOD) in 2010. Five years into implementation, MARTA’s Board of Directors sought to assess the program to ensure its effectiveness and identify areas for improvement. Specifically, the agency wanted to understand how its affordable housing policy affected joint development deals, and how to attract a larger pool of national developers to MARTA solicitations.
HR&A first evaluated the alignment of MARTA’s transit-oriented development guidelines with regional development trends and regional and local plans, and then reviewed the performance and pain points of existing joint development projects. HR&A also compared the Agency’s TOD and affordable housing programs with peer city agencies.
With a baseline understanding of performance, HR&A identified strategies to improve the agency’s TOD and affordable housing programs, and prioritized station areas in MARATA’s property portfolio to understand future TOD development potential. With these sites identified, MARTA will be able to carry out pre-solicitation market studies, feasibility analyses and community visioning to better inform its solicitation decisions. Additionally, HR&A recommending (doing what) to secure independent contracting and procurement authority to streamline the solicitation program.
To unlock more creative funding sources for affordable housing and build support community revitalization goals, HR&A recommended the agency strengthen partnerships with regional organizations and local municipal development partners.