Arboretum San Antonio Strategic and Business Planning

As a member of a multidisciplinary team led by Sasaki, HR&A developed a strategic business plan guiding the creation of Arboretum San Antonio, a new 200-acre immersive nature-based experience rooted in the city’s Southside. Our market analysis, strategic planning, and revenue modeling helped ASA establish organizational direction and financial sustainability for this transformative cultural amenity and helped inform Sasaki’s Master Planning process and programmatic decisions.

Creating a world-class arboretum from the ground up required more than landscape design; it demanded clear strategic vision and a sound financial foundation. HR&A facilitated two dynamic visioning workshops with the ASA Board to establish the organization’s vision, mission, and values based on a comprehensive market opportunities analysis. The resulting Strategic Plan provided a practical five-year roadmap covering staff hiring, funding strategies, and community collaborations.

Building on this foundation, our team examined diverse earned and contributed revenue streams alongside operational realities. This financial framework directly shaped the master plan concept and phasing strategies, ensuring ASA could deliver on its ambitious vision while maintaining fiscal health. The result positions San Antonio’s growing Southside community to gain a valuable cultural and educational resource built on solid strategic and financial ground.

Explore:

Arboretum San Antonio Comprehensive Plan

Press:

Sasaki Completes Master Plan for Arboretum San Antonio

Awards and Recognition:

Arboretum San Antonio honored with ASLA Colorado’s President’s Award of Excellence