on Oct 17, 2025

HR&A celebrates the unveiling of The LAND Plan with NJ TRANSIT

 NJ TRANSIT, led by its CEO Kris Kolluri, agency leadership, and state and local officials, unveiled The LAND Plan: Leveraging Assets for Non-Farebox Dollars—a first-of-its-kind strategy to generate long-term, sustainable revenue from NJ TRANSIT’s extensive real estate portfolio. 

 

HR&A Advisors, in collaboration with Arup, is honored to have supported NJ TRANSIT in developing this comprehensive plan, which identifies opportunities to unlock as much as $1.9 billion in new non-farebox revenue over the next 30 years while catalyzing economic growth, housing production, and job creation across the state. 

 

More than a plan for NJ TRANSIT, The LAND Plan offers a replicable model for how transit agencies across the country can leverage their assets—from transit-oriented development and renewable energy to retail, advertising, and industrial uses—to build financial resilience and deliver greater value to their communities. 

 

Join us in celebrating this important milestone for the future of public transit funding and sustainable development in the state. 

 

Learn more about The LAND Plan here.

 

Related Articles:

NJ TRANSIT LAUNCHES REAL ESTATE OPPORTUNITIES ROADMAP FOR UP TO $1.9 BILLION IN POTENTIAL NON-FAREBOX REVENUE — NJ Transit

NJ TRANSIT Launches Real Estate Opportunities Roadmap — New Jersey Business

NJ Transit unveils $1.9B LAND plan to boost non-fare revenue — NJBiz