on Apr 20, 2026

HR&A’s Downtown Phoenix Entertainment District Plan Advances to City Council

What does it take to turn a sports and convention corridor into a destination people seek out every day?

 

Downtown Phoenix already has the anchors: the Phoenix Convention Center, Chase Field, and Mortgage Matchup Arena. The challenge is turning those event-driven spikes into consistent, everyday activity.

 

Alongside design lead Multistudio, HR&A supported the City of Phoenix Economic Development Department in developing a practical roadmap to better connect and activate the convention and sports corridor around anchors like the Phoenix Convention Center and Chase Field. The plan translates big ideas into clear, implementable strategies — from improved walkability and wayfinding to coordinated programming, operations, and stewardship.

 

Now before City Council, the Implementation Plan provides a step-by-step framework to move from vision to delivery and support sustained downtown energy beyond event days.

 

Read more about the plan and its recommendations in the full article here.